{"title":"Home page","description":null,"products":[{"product_id":"tend-peptide-hair-serum","title":"tend. Groundwork — Peptide Hair Serum","description":"\u003cp\u003eyou noticed it before anyone else did — a little more in the drain, a part that looks wider in the wrong light, a ponytail that doesn't wrap quite as many times.\u003c\/p\u003e\n\n\u003cp\u003ewe made this for that exact moment.\u003c\/p\u003e\n\n\u003cp\u003etend. is a lightweight peptide serum you massage into your scalp — a small, daily act of caring for yourself, early. built around five gentle peptides and botanicals that support the appearance of fuller, thicker hair and a calm, healthy scalp.\u003c\/p\u003e\n\n\u003cp\u003ewe're not going to promise you a miracle. we're going to give you something honest — a ritual that takes 30 seconds, ingredients you can actually pronounce, and the feeling that you're doing something real for yourself.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ewhat's inside\u003c\/strong\u003e\u003cbr\u003e\ncopper tripeptide-1 · acetyl tetrapeptide-3 · biotinoyl tripeptide-1 · sh-polypeptide-7 · sh-oligopeptide-2 · saw palmetto · niacinamide · panthenol\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ehow to use\u003c\/strong\u003e\u003cbr\u003e\npart your hair into sections. drop a few drops directly onto your scalp. massage in with fingertips for 30–60 seconds. no rinse needed. morning or night — consistency is what matters.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ethe honest part\u003c\/strong\u003e\u003cbr\u003e\nresults vary. this is scalp care, not a cure. if you're noticing sudden or significant hair loss, please see a doctor. tend. is for the woman who caught it early and wants to take care of herself — not a substitute for medical care.\u003c\/p\u003e\n\n\u003cp\u003evegan · cruelty-free · made in the USA · 1 fl oz \/ 30ml\u003c\/p\u003e","brand":"Tend.","offers":[{"title":"Default Title","offer_id":47630496891019,"sku":"FMN6PEHA","price":59.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/1160\/4107\/files\/1782515535112-generated-label-image-0.jpg?v=1783102364"},{"product_id":"tend-early-starter-serum-90-day-guide","title":"tend. early starter — Serum + 90-Day Guide","description":"\u003cp\u003eyou noticed something. and instead of panicking — you decided to care for it early.\u003c\/p\u003e\n\n\u003cp\u003ethe \u003cstrong\u003etend. early starter\u003c\/strong\u003e is everything you need to begin — and actually understand — your scalp care ritual.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cstrong\u003ewhat's included\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e🌿 \u003cstrong\u003etend. Groundwork Peptide Hair Serum\u003c\/strong\u003e (1 fl oz \/ 30ml)\u003cbr\u003e\na lightweight daily serum with five peptides and botanicals — copper tripeptide-1, acetyl tetrapeptide-3, biotinoyl tripeptide-1, saw palmetto, niacinamide. massages into your scalp in 30 seconds. no rinse. vegan, cruelty-free, made in USA.\u003c\/p\u003e\n\n\u003cp\u003e📖 \u003cstrong\u003etend. early — your first 90 days\u003c\/strong\u003e (digital guide, delivered instantly)\u003cbr\u003e\na 15-page honest guide to understanding your scalp, building your ritual, decoding ingredients, and knowing what questions to ask your doctor. written for the woman who just noticed — not for the woman who's been obsessing for years. no fear-mongering. no false promises.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003ethe guide is delivered to your inbox immediately after purchase — no waiting, no shipping.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cstrong\u003ethe honest part\u003c\/strong\u003e\u003cbr\u003e\nthis is scalp care, not a cure. the serum supports the appearance of fuller, thicker hair. results vary. if you're experiencing sudden or significant hair loss, please see a healthcare provider. tend. is for the woman who caught it early.\u003c\/p\u003e\n\n\u003cp\u003eyou're not behind — you're early. 🤍\u003c\/p\u003e","brand":"tend.","offers":[{"title":"Default Title","offer_id":47782232457355,"sku":"TEND-BUNDLE-001","price":67.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/1160\/4107\/files\/hf_20260630_214013_9ef5ed33-9319-423c-aaa9-6c7eb4140b37.png?v=1782858152"},{"product_id":"tend-early-90-day-guide","title":"tend. early — your first 90 days","description":"\u003cp\u003eyou noticed something — a little more in the drain, a part that looks different in the mirror, a ponytail that feels thinner than it used to. and instead of panicking, you're here.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003ethat's the whole point of tend. early.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cstrong\u003etend. early — your first 90 days\u003c\/strong\u003e is a 15-page honest digital guide written for the woman who just started noticing hair thinning — not for someone who's been deep in forums for years.\u003c\/p\u003e\n\n\u003cp\u003eno fear-mongering. no miracle promises. just the real, practical things we wish someone had told us when we first noticed.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cstrong\u003ewhat's inside\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ewhat's actually happening\u003c\/strong\u003e — a plain-language guide to why hair changes and what it means (and doesn't mean)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ebuilding your ritual\u003c\/strong\u003e — how to create a simple daily scalp care habit that actually sticks\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ereading ingredient labels\u003c\/strong\u003e — what to look for, what to ignore, what's worth your money\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ewhen to see a doctor\u003c\/strong\u003e — exactly which signs mean it's time to make an appointment, and what questions to ask\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ethe emotional part\u003c\/strong\u003e — because noticing hair change is lonely, and you deserve to feel less alone\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cstrong\u003ehow you get it\u003c\/strong\u003e\u003cbr\u003e\nthis is a digital product — no shipping, no waiting. after purchase, a download link is sent to your email immediately. keep it on your phone, print it out, save it forever.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e\u003cstrong\u003ethe honest part\u003c\/strong\u003e\u003cbr\u003e\nthis guide is educational, not medical advice. if you're experiencing sudden, significant, or patchy hair loss, please see a dermatologist. tend. early is for the woman who caught it early and wants to take care of herself proactively — not a substitute for professional medical care.\u003c\/p\u003e\n\n\u003cp style=\"font-style: italic; color: #C18A6B;\"\u003eyou're not behind — you're early. 🤍\u003c\/p\u003e","brand":"Tend.","offers":[{"title":"Default Title","offer_id":47782280036491,"sku":null,"price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/1160\/4107\/files\/hf_20260630_223330_3d3a000c-bf9e-4e66-b978-283fd113cfc7.png?v=1782862237"}],"url":"https:\/\/tendofficial.com\/collections\/frontpage.oembed","provider":"Tend.","version":"1.0","type":"link"}